What does the sales timeline suggest waiting a few hours for?

The sales timeline emphasizes the importance of following up with the customer after an initial interaction or sale. Waiting a few hours to follow up is crucial because it allows the customer some time to process the information they received and formulate any questions or concerns they may have. This timing can demonstrate to the customer that they are valued and that their concerns are important. Engaging with the customer promptly can increase satisfaction and reinforce the relationship established during the sales process.

Following up can also serve to clarify any points from the initial conversation and help solidify the customer's decision, potentially leading to higher retention rates and enhanced trust in the agent or agency.